Product
Coast Ale is a fresh beer brewed with natural seaweed from the Fishell coast. The result is a hearty beer with a hint of sea salt and an earthy finish. The seaweed gives a refreshing umami flavor to the beer. The label features beautiful illustrations of seaweed and waves, capturing the spirit of the ocean. Coast Ale is perfect for sipping while enjoying seafood or chilling by the beach
 
Place
This special beer can be found in local bars and taverns along the coast of Fishell. But most important, the beer is available at any restaurant that offers seafood.
 
Price
One of the key goals of Coast Ale is to make it accessible. That’s why we’ve set the price between 8 and 9 shells, in euro’s that is 4 to 5 euros per bottle. This is a slightly premium price compared to regular beers, but still very affordable for locals and tourists.
 
Promotion
For promotion, we’re focusing on what makes Coast Ale truly special: its local ingredients. The connection to the Fishell coast is very important. We’re also collaborating with local chefs to show how perfectly Coast Ale pairs with seafood dishes. In Fishell we don’t have social media, so we use a lot of word of mouth marketing.